marketing
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"More Marketing Than Science" - An Anonymous Confession About Deceptive Marketing Published in the British Medical Journal
The British Medical Journal just published an anonymous article by a pharmaceutical company insider that explained once again how pharmaceutical companies turn research studies, apparently scholarly articles, and medical education into stealth marketing efforts. Read More »
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10 Hard-Earned Lessons Of A Lifetime In IT
Hotshot young techies take heed: Here are 10 things I wish I knew before starting my career in IT Read More »
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5 Keys to Hacking Your Community. What Works?
One of the many great keynotes given at the Community Leadership Summit (CLS) this year was by Rod Martin of Mautic, creator of marketing automation software. Rod spoke to us about the five key secrets to growth hacking your community. If you're like me, you might be wondering what growth hacking is? Growth hacking is a fancy way to say throwing everything against the wall to see what sticks / works. Rod's talk stuck with me because he presented his argument by using a series of words and definitions to make it completely clear what it is we're trying to do when building our communities...
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Brand-Name Drugs Pushing Up US Medicare Costs: Survey
People with diabetes who are enrolled in the US federal Medicare health programme are two to three times more likely to use "expensive" brand-name drugs than diabetes patients who are treated within the Veterans Administration (VA) Healthcare System, new research shows. Read More »
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Chris Haddad on API Branding for Improved Community Reach
In this special guest post for OStatic, Chris discusses the value of API branding and open APIs for improving community reach... Read More »
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Doctors' Dubious Excuses For Taking Pharmaceutical Companies' Money
Pro Publica has updated their database of payments by pharmaceutical payments to physicians and organizations. It now has data from 15 companies totaling more than $2 billion from 2009 to 2012. To accompany Pro Publica's report, a number of news outlets wrote about payments given to local or regional doctors... Read More »
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Ghosts In The Criminal Machine - How A Drug Company Can Plead Guilty To Federal Fraud, Yet No One Is Held Responsible
We have often discussed how leaders of health care organizations have become increasingly unaccountable for their actions. A recent, slightly obscure story shows how a corporate admission of guilt to a felony can be used to prevent anyone, including anyone in corporate management, from being held responsible for that fraud. Read More »
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Giant GSK Settlement Provides Reminder of the Pervasiveness of Stealth Marketing
The latest and biggest legal settlement involving health care to hit the news, that of GlaxoSmithKline (GSK) and the US government, has many familiar elements. [These documents] provide good documentation about how pervasive systematic, deceptive stealth marketing campaigns have become in health care. Read More »
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Graph Databases Find Answers For The Sick And Their Healers
The Neo4j graph database is proving to be popular in the medical community for connecting different entities...
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How The “Internet Of Things” Will Replace The Web
We’ve already written about why 2014 is really, finally the year that the “internet of things”—that effort to remotely control every object on earth—becomes visible in our everyday lives. Read More »
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If Your Mobile Strategy Can Win Here, It Can Win Anywhere
[...] Ideally, a brand and a woman of influence interact directly, one to one. But there's something that's increasingly coloring our relationship. It's her phone. The phone is more than our hardware. It's our lifeline. Read More »
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Is The Patient Centered Outcomes Research Institute Really More Industry-Centered?
One of the biggest reasons our health care system seems so dysfunctional is that clinicians and patients have great difficulty determining what might be the appropriate management of particular clinical problems... Read More »
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Open Source Companies-Key Tasks: Marketing and Press Relations
Steven Vaughan-Nichols...is here to tell us that marketing is a big part of your job if you want a successful open source company. He has heard a lot of people saying that marketing isn’t necessary anymore. The reason it’s necessary is because writing great code is not enough – if no one else knows about it it doesn’t matter. You need to talk with people about the project to make it a success...
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Open Source Marketing: Brands Matter—and Sharing Is Always Better
Marketing as we know it has changed dramatically, especially in the B2B world. I bet you're not surprised to hear me say that. I'm not the first to say it, and I certainly won't be the last. Observing changes to companies' methods for engaging their customers is the easy part. What's harder is understanding the nature of those changes and what they mean for you and your marketing teams. But as luck would have it, I recently found some help thinking through this a few weeks ago, when my local chapter of the American Marketing Association asked me to participate in a panel on the future of marketing...
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Social Media's Role In The Evolution Of FrontlineSMS
It's Social Media Week this week, and in recognition of this and our seventh anniversary next month, we'd like to reflect on the role that social media has played in the history and development of FrontlineSMS. Read More »
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